Home

about us

About Us Hero Image

Making Global Trade Feel Like a Local Journey

Our Story

Handshake - Partnership

The inspiration for TradeSocial wasn't born in a boardroom, but from a deep-seated frustration. Kacem Nasri, CEO & Founder of TradeSocial, couldn't shake the feeling that something was fundamentally wrong in the world of international trade. He observed countless capable businesses across the globe viewing international trade as an impenetrable fortress – a realm of complex jargon and hidden regulations seemingly reserved for the elite.

The pivotal moment came with a simple, yet profound realization: "Why is moving goods across borders so much more of a headache than just hopping on a plane to another country?" The ease of international travel, despite its own set of requirements, stood in stark contrast to the perceived mountain of obstacles in international trade.


This fundamental frustration – the stark difference between the simplicity of global travel and the complexity of global commerce – ignited the initial spark for TradeSocial. The vision was clear: to dismantle these perceived barriers and build a platform that made international trade as straightforward and accessible as booking a flight across provinces.

This initial spark, fuelled by a desire to level the playing field for businesses everywhere, has since evolved into the full-scale platform that TradeSocial is today, empowering SMEs in Dubai, the UAE, and across the world to confidently navigate the global marketplace.

Strategic Partnerships

The Mind Behind TradeSocial

Kacem Nasri

Kacem Nasri

CEO & Founder, TradeSocial

Kacem Nasri is a recognized leader in international trade and supply chain innovation, known for championing inclusive and sustainable commerce across emerging markets. As the founder and CEO of TradeSocial Inc., Nasri has been at the forefront of building digital infrastructure that simplifies cross-border trade for businesses of all sizes.

LinkedIn Icon LinkedIn Profile
Leadership at Falkon Africa

Before founding TradeSocial, Nasri served as Managing Director of Falkon Africa, a supply chain accelerator focused on solving critical logistics and trade challenges across the African continent. In this role, he led strategic partnerships, technology implementation, and operations that enabled local businesses to participate in global value chains. His work at Falkon Africa laid the foundation for scalable trade models that reduce friction, enhance transparency, and promote local empowerment—principles that continue to drive his vision at TradeSocial.

Extensive Experience in Global Trade

With over 18 years of experience, Nasri has held leadership roles in global trade platforms and retail supply chains, including Tradeling and the Azadea Group. He has a deep understanding of international commerce, regulatory navigation, and last-mile delivery challenges across Africa, the Middle East, and Asia.

Advisor to the United Nations

Nasri has served as a trade advisor for the United Nations, contributing to high-impact programs that empower small and medium-sized enterprises (SMEs) in developing economies. His guidance has been instrumental in aligning trade initiatives with sustainability goals and digital transformation agendas.

Executive Role with SCLG

As an Executive Committee Member of the Supply Chain & Logistics Group (SCLG), Nasri helps shape industry discourse on innovation, policy, and supply chain resilience. His influence extends across sectors, supporting collaborative efforts to build future-ready logistics networks.

Building TradeSocial: A Platform for Inclusive Global Commerce

At TradeSocial Inc., Nasri has created a global trade platform that offers Exporter and Importer of Record (EOR/IOR) services, compliance support, certification handling, and optimized logistics. The company is now expanding into Africa, with Morocco under consideration as its regional headquarters.

With a unique licensing model, TradeSocial empowers entrepreneurs, cooperatives, and public institutions to run localized trade platforms, ensuring shared ownership in the digital trade economy.

Conclusion

Kacem Nasri's career reflects a deep and consistent commitment to inclusive trade, technology-enabled growth, and sustainable development. His leadership—from Falkon Africa to TradeSocial—continues to inspire a new wave of cross-border commerce built on fairness, accessibility, and innovation.