Dubai, UAE –
The franchise agreement follows careful deliberation and in-depth market insights, and with Samuel Ayinde’s extensive experience and vision in international trade, he is well-positioned to help lead TradeSocial’s Nigerian chapter. Samuel is a seasoned expert in trade, supply chain management, banking, and regional business development, and with over 40 years of experience, he has helped shape the landscape of Africa’s trade ecosystem. His companies include PROSOURCE CONSULTING FZ-LLC in the UAE, specializing in connecting Africa and the Middle East, and leading Ray-Samuelson Consulting across Nigeria, Ghana, and Dubai. His expertise spans everything from import-export operations and financial advisory to supply chain innovation and strategic market entry.
Now, with his leadership at the helm, TradeSocial is set to unleash a new wave of opportunities for tens of thousands of MSMEs, removing barriers and creating pathways to global markets on an unprecedented scale.
What Does This Franchise Mean for Traders?
The Nigerian franchise will serve as a gateway for thousands of MSMEs, removing trade barriers and opening a new world of opportunities. The impact promises to be profound:
- Better access to regional and international markets
- Enhanced export opportunities
- Increased revenue streams
- More resilient and sustainable economies
By streamlining fulfillment, logistics, customs procedures, and market access, TradeSocial enables local traders to showcase their unique products confidently on the global stage. Samuel’s extensive regional experience and relentless drive will inspire local communities, helping unlock the full potential of Africa’s vibrant SME sector.
“With the new franchise in Nigeria, we are standing behind TradeSocial’s promise to make global trade accessible, and our collective vision of guileless inclusivity, so global trade embraces its position as being an engine of prosperity for all.” said Samuel Ayinde, CEO of ProSource Consulting.
To add to the sentiment, Kacem Nasri, CEO TradeSocial added: “With local partners, we’re well on our way to building inclusivity, and a resilient trade ecosystem that supports small traders, creates jobs, and unlocks economic growth across Africa and beyond, a mission that is close to my heart from day one.”
This marks the dawn of a new era, one where every trader, regardless of location, has a voice in the global economy. TradeSocial continues to break down barriers, crafting a more equitable, dynamic, and inclusive trade ecosystem, one story, one product, one trader at a time.
For more information about our journey and how you can be part of this movement, visit tradesocial.tech.
About TradeSocial
Founded by Kacem Nasri, TradeSocial is beyond just a trade technology platform, it’s a mission to democratize access to international markets for businesses of all sizes. Driven by principles of transparency, efficiency, and inclusivity, the company offers cutting-edge tools and extensive networks that simplify trade across over 50 markets worldwide. By uniquely blending policy expertise with technological innovation, TradeSocial is set to redefine the landscape of global commerce, placing Africa at the heart of this transformative journey.